7 Small Business Marketing Ideas
Buy a Domain Name & Set up a Website
Purchase a domain name as close to your business name as possible and create a website
Implement an online scheduling system
Especially if your business is service oriented, have a system in place where people can make appointments online.
Get your Business Found Online
Once your site is set up you’ll want to start listing your business in various directories. Manta, Yelp, YahooLocal, WhitePages
Create a Local Google+ Page
Google+ is a Google product, so it stands to reason that updates, posts and pictures posted on your Google+ Page will show up faster through Google searches.
Absolutely get on social media and enlist your friends in helping you spread the word about your business. The top platforms are Facebook, Twitter, Pinterest, LinkedIn and YouTube. Get creative with videos and upload. Post status updates and tweets at LEAST twice a day, preferably more.
Direct Marketing (Mail / Door Hangers/ Car Window Fliers)
Physical mail outs, printed flyers and door knob hangers… these are the tried and true methods of direct marketing. However, it can be costly with printing and postage, or man-power to walk the neighborhoods.
Being able to contact customers and potential new clients through email is ideal. It’s fast, efficient and inexpensive. How do you obtain email addresses? Have a form on your website that allows visitors to sign up for a newsletter, coupons, freebies, etc. However, getting people to your website to be able to sign up on your site is really the challenge. Following the other ideas above will greatly improve your chances.